I consider a concept to be a rough idea.
Something I usually conceive at 1 a.m. by scribbling out indecipherable notes to the light above the kitchen sink.
A sketch started on a coffee stained napkin or on the back of a receipt.
These posters are considered concepts, but they look far to refined to be a "concept".
They were considered to be the promotional posters for the London Olympics 2012.
The Official posters were done by a collection of British artists.
The individual approach to what the games meant to England seems to be expressed, but without the harmony of a single focus. If one style or approach had been decided on and then reworked, it would have been a more comprehensive look.
The focus of the posters would have been on the Olympic Games, not the artists.
While I love that they were done in a national spirit by using these artists, I don't feel these official posters were as refined as the concepts. Which brings me to question the very definition of a "concept" poster.
Now, I know the London Olympics have come and gone, but I just stumbled upon these images.
What do you think?
What is the definition of a concept?
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